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FAILRADAR

AdGrok

Easy SEM software. Acquired by Twitter in 2011.

AcquiredSummer 2010Data Analytics

About AdGrok

Easy SEM software. Acquired by Twitter in 2011.

Risk Analysis

Category Risk

19%death rate

Data Analytics: 14 of 75 startups failed

LOW

Team Size

2people

Median for failed in Data Analytics: 2

Median for active in Data Analytics: 4

Founded 2010 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.

External Resources

Post-mortem content hosted on startups.rip — we provide the analytics layer.