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Cardpool

Cardpool is a gift card exchange marketplace where anybody can buy, sell, or trade their new or pre-owned gift cards.\r\n\r\nCustomers can buy gift cards up to 30% off their face value, sell their gift cards for up to 90% of their face value in cash, trade their gift cards for an Amazon.com Gift Card, or donate their gift card to charity. Cardpool provides free shipping for both buyers and sellers, a 100-day return policy, and policy of only selling gift cards that have no expiration date and no monthly fees.

AcquiredWinter 2010Other

About Cardpool

Cardpool is a gift card exchange marketplace where anybody can buy, sell, or trade their new or pre-owned gift cards. Customers can buy gift cards up to 30% off their face value, sell their gift cards for up to 90% of their face value in cash, trade their gift cards for an Amazon.com Gift Card, or donate their gift card to charity. Cardpool provides free shipping for both buyers and sellers, a 100-day return policy, and policy of only selling gift cards that have no expiration date and no monthly fees.

Risk Analysis

Category Risk

22%death rate

Other: 130 of 604 startups failed

MEDIUM

Team Size

251people

Median for failed in Other: 2

Median for active in Other: 4

Founded 2010 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.

External Resources

Post-mortem content hosted on startups.rip — we provide the analytics layer.