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FAILRADAR

Celery

Celery is a platform for pre-orders (www.trycelery.com). Accept…

DeadSummer 2012E-Commerce

About Celery

Celery is a platform for pre-orders (www.trycelery.com). Accept…

Risk Analysis

Category Risk

46%death rate

E-Commerce: 36 of 78 startups failed

CRITICAL

Team Size

11people

Median for failed in E-Commerce: 5.5

Median for active in E-Commerce: 30

Founded 2012 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.

External Resources

Post-mortem content hosted on startups.rip — we provide the analytics layer.