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FAILRADAR

Deluux

Deluux aims to become distributed Facebook, or inverted Ning, by relocating the center of people's online identities to their websites, which exist outside of any one social network. The service will facilitate the distribution of personalized content around the web and help drive traffic to websites. It has yet to launch.

DeadWinter 2008Other

About Deluux

Deluux aims to become distributed Facebook, or inverted Ning, by relocating the center of people's online identities to their websites, which exist outside of any one social network. The service will facilitate the distribution of personalized content around the web and help drive traffic to websites. It has yet to launch.

Risk Analysis

Category Risk

22%death rate

Other: 130 of 604 startups failed

MEDIUM

Team Size

2people

Median for failed in Other: 2

Median for active in Other: 4

Founded 2008 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.

External Resources

Post-mortem content hosted on startups.rip — we provide the analytics layer.