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FAILRADAR

Frogmetrics

Frogmetrics aggregates your data from unlimited locations, automatically finds the most important statistics, and helps you gain insights about your business from your web browser. The company wants to place touch screens in restaurants, stores, and other brick and mortar establishments that can be used to collect customer feedback on the spot. The devices ask customers a few questions at the point of sale about their experience and can collect contact information about customers to generate leads. The information gathered across physical locations is aggregated and analyzed for trends and other statistics.

DeadSummer 2008Other

About Frogmetrics

Frogmetrics aggregates your data from unlimited locations, automatically finds the most important statistics, and helps you gain insights about your business from your web browser. The company wants to place touch screens in restaurants, stores, and other brick and mortar establishments that can be used to collect customer feedback on the spot. The devices ask customers a few questions at the point of sale about their experience and can collect contact information about customers to generate leads. The information gathered across physical locations is aggregated and analyzed for trends and other statistics.

Risk Analysis

Category Risk

22%death rate

Other: 130 of 604 startups failed

MEDIUM

Team Size

2people

Median for failed in Other: 2

Median for active in Other: 4

Founded 2008 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.

External Resources

Post-mortem content hosted on startups.rip — we provide the analytics layer.