Instacart
Marketplace for grocery delivery and pickup
ActiveSummer 2012Food & Beverage
About Instacart
Marketplace for grocery delivery and pickup
Risk Analysis
Category Risk
32%death rate
Food & Beverage: 21 of 66 startups failed
MEDIUMTeam Size
3000people
Median for failed in Food & Beverage: 9
Median for active in Food & Beverage: 22
Founded 2012 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.
External Resources
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