Optimizely
The first all-in-one operating system for marketing
AcquiredWinter 2010Marketing
About Optimizely
The first all-in-one operating system for marketing
Risk Analysis
Category Risk
27%death rate
Marketing: 10 of 37 startups failed
MEDIUMTeam Size
1500people
Median for failed in Marketing: 2
Median for active in Marketing: 11
Founded 2010 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.
External Resources
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