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FAILRADAR

Perfect Audience

Self-service display advertising for SaaS and online retail.

AcquiredSummer 2011SaaS

About Perfect Audience

Self-service display advertising for SaaS and online retail.

Risk Analysis

Category Risk

12%death rate

SaaS: 73 of 615 startups failed

LOW

Team Size

11people

Median for failed in SaaS: 3

Median for active in SaaS: 10

Founded 2011 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.

View SaaS failure patterns →

External Resources

Read full post-mortem on startups.rip ↗(opens in new tab)Website ↗(opens in new tab)YC Profile ↗(opens in new tab)Report data issue

Post-mortem content hosted on startups.rip — we provide the analytics layer.