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TapEngage

Touch-friendly marketing, acquired by Dropbox

AcquiredSummer 2011Marketing

About TapEngage

Touch-friendly marketing, acquired by Dropbox

Risk Analysis

Category Risk

27%death rate

Marketing: 10 of 37 startups failed

MEDIUM

Team Size

2people

Median for failed in Marketing: 2

Median for active in Marketing: 11

Founded 2011 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.

External Resources

Post-mortem content hosted on startups.rip — we provide the analytics layer.