U
URX
Mobile ads that users like. Acquired by Pinterest in May 2016.
AcquiredSummer 2013Marketing
About URX
Mobile ads that users like. Acquired by Pinterest in May 2016.
Risk Analysis
Category Risk
27%death rate
Marketing: 10 of 37 startups failed
MEDIUMTeam Size
11people
Median for failed in Marketing: 2
Median for active in Marketing: 11
Founded 2013 — older batches naturally have higher attrition rates. Death rate comparisons should account for age.
External Resources
Read full post-mortem on startups.rip ↗(opens in new tab)Website ↗(opens in new tab)YC Profile ↗(opens in new tab)Report data issue
Post-mortem content hosted on startups.rip — we provide the analytics layer.